Our 2025 recap
At the end of the year, while planning ahead for 2026, we also take a moment to sit back and analyse what happened in 2025, and what we can learn from it. Here are some of the most useful insights:
Global event highlights
2025 brought strong activity across all ONE Event destinations. Clients selected a wide variety of cities for meetings, incentives, conferences, and corporate gatherings.
The three most popular destinations in 2025 by volume were
- the Netherlands & Belgium,
- Spain,
- the Czech Republic.
Demand remained healthy across our entire global network with an increasing interest in South America, showing that clients are exploring a wide range of locations for their programs.
What our clients looked for
Across our destinations, the same priorities appeared consistently in briefs and planning discussions:
- Authentic local culture and experiences
- Flexibility and faster planning cycles
- Sustainable and responsible choices
- Smooth logistics and short transfers
- Programs tailored to the group’s objectives
These preferences appeared across all markets, confirming that every destination can stand out when the program design supports it.
2025 in numbers
- 2000+ events consulted globally (busy year, indeed!)
- 1000+ people largest event of the year (we really outdid ourselves!)
- 15 people – smallest event of the year (every detail mattered!)
- around 18,000 bottles of wine served at gala dinners (cheers to that!)
- approximately 11 tons of local pastries consumed during coffee breaks (proof that good ideas often start with sugar)
- easily over 9 million steps walked by our team while running events (yes, our smartphones kept reminding us)
- 12 tourism fairs attended (spreading the word far and wide)
- 4 ONE Event workshops organized
- 5 study tours and countless scouting trips
- 1000+ new clients
M.I.C.E. trend spotlight: transformational business travel
One major trend we observed in 2025 is the shift toward transformational business travel, a direction that is redefining how companies approach meetings and incentives.
As a DMC working across diverse destinations, we see that M.I.C.E. travel is moving beyond traditional agendas toward experiences that genuinely change how people connect, collaborate, and innovate.
Business travel ischanging. It is no longer only about meetings; it is about moments that inspire, engage, and spark fresh ideas.
Our clients seek programs that allow teams to:
- Explore local culture with deeper context
- Learn through hands-on workshops and shared activities
- Recharge through wellness and nature
- Experience destinations from new perspectives
Why does this matter? Because teams that feel inspired and connected collaborate more effectively and return home with renewed energy and purpose.
At ONE Event, we design experiences that turn every experience into a meaningful opportunity for growth, connection, and impact.
New destination launch: China
A major milestone in 2025 was the expansion of ONE Event Asia, with China officially added as a new destination. With this expansion, we’re now part of one of the world’s most culturally rich and forward-thinking M.I.C.E. destinations.
From quiet mornings on the Great Wall to modern experiences in Shanghai, China brings together history, innovation, and world-class infrastructure. With the support of our local team, groups can expect programs that balance tradition with contemporary energy, supported by efficient travel connections and unique venues.
New destination alert: ONE Event launches in China! 欢迎
A note from us
2025 reinforced something we see every day: events are becoming more intentional, more thoughtful, and more experience-driven.
No matter where clients choose to gather, our global teams ensure access to the right destination, the right ideas, and a program that feels meaningful from start to finish.
